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Make
sure your agent has your interest at heart!
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Purchase your dream home
with support from a REALTORŪ who works in the buyer's interest!
Obtain the knowledge and skills to successfully represent the home buyer!
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The First Nationally
Recognized Buyer Agency Designation, Sponsored by REALTORŪ Boards
and Associations
Nationwide -- CBRŪ
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BUYER REPRESENTATION AS A BUYER'S
AGENT has been a "niche" market since
the 1990's. Since then, four "designations" specific
to this specialty area have been developed while four other
designations support the buyer representation concept. The
CBRŪ was trademarked and patented in 1993 and has been a choice
of many local boards across the country since that time. Of
the eight following designations devoted to the real
estate agent's continuing education and training, CBR is a
leader.
AGENCY
is the principle that governs buyer representation. The Common
Law of Agency specifies that an agent owes the client
the "fiduciary duties of loyalty, obedience, disclosure,
confidentiality, and accounting." Many states
have codified agency law with specific requirements. The Certified
Buyer Representative Course recognizes that each state has
it's own specific agency interpretations and customizes its instruction
to reflect those differences. Acting as a buyers agent, the
CBRŪ always places their homebuyer clients' real estate
interests above those of all others...including their own!
The
NEGOTIATING and MARKETING techniques taught
in the CBR program are what many agents
feel sets the CBR trained agent a step ahead of their
competition. The competent CBR agent gives their
clients' the confidence that they have purchased the home or
real estate of their choice on the best terms available and at the
best price possible.
A
great agent is always striving to differentiate himself
from his competition and the earning of a specialty designation
is one way to achieve that goal. Similar to earning
the CPA in accounting, or CLU
in life insurance, a specialty designation in real estate shows
that an agent is serious about serving
clients! Agents with the following designations are in
the elite few of the real estate field.
DESIGNATION
CBR (Certified Buyer's Representative)..........< 1%
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*
Percent of all members of the National Association of REALTORS who
have earned this designation.
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REALTORŪ - A registered collective membership mark which identifies a
real estate professional who is a member of the NATIONAL ASSOCIATION OF
REALTORSŪ and subscribes to its strict Code of Ethics.
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Purchasing a home is one of the largest
financial investments most Americans ever make. Though traditionally the
REALTORŪ represents the seller and acted in the seller's interest, a Certified
Buyer Representative (CBRŪ) is specially trained to represent the buyers,
helping them get the best possible price for the home they desire.
How
Can a Buyer Agent Help Me Buy a Home?
What Are Some Benefits of Using
a Buyer Agent?
Why Should I Be Sure My Buyer
Agent Is a Certified Buyer Representative?
Where Can I Find a CBRŪ In My
Area?
How Can a Buyer Agent Help Me Buy a Home?
A buyer agent works to protect your best interests by providing complete and
professional guidance to you.
To buy property, you need to
 | locate and evaluate properties
in your price range, |
| exercise a level of diligence
on the proposed purchase, |
| determine an offering price, |
| document the contingencies you
will need, |
| and develop a negotiating
strategy based on the competition. |
| You will then prepare an offer
to purchase contract |
| and enter into negotiations . |
Going through this process with the help of a buyer agent
will enable you to purchase the property at the lowest possible price and on
terms that meet your specific needs.
Once you have the home under contract, you'll need an agent to
| recommend inspectors, |
| to walk through the property
with the eye of a professional, |
| and to provide options and
guidance through the problems that often arise. |
What Are Some Benefits of
Using a Buyer Agent?
When a relationship is created between the purchaser and the real estate agent,
the agent must work in the buyer client's best interest at all times, thereby
providing purchasers with the same level of representation traditionally given
only to the seller. Here are just a few of the benefits you will receive from
having your own personal representative when seeking to purchase property:
- Confidentiality.
The agent that represents you will not disclose confidential information
regarding motivation, price and terms, or anything else of a personal nature
to the seller or seller's agent without your permission to do so.
- Loyalty.
The buyer's agent must work in the buyer's best interest at all
times, even if it is not in the agent's personal best interest to do so.
This means that the agent will virtually do for you what they would do for
themselves in the transaction.
- Full
disclosure. The agent that represents you will fully disclose any
information gained from the seller or the seller's agent that could be used
by you in the transaction. In addition, the buyer's agent will undertake a
level of diligence and discovery that will give you the necessary
information to make an informed decision as to the property you wish to
purchase.
- The buyer's agent will search
for all available properties for sale by owner, unlisted properties, new
construction, foreclosures, and others and will not limit their showings to
properties they have listed. A listing agent's job is to move the inventory
of their seller clients. A buyer's agent's job
is to locate satisfactory properties for their client. Any
limitations on this search will be documented in the buyer agency agreement.
- As the buyer's agent goes
through the properties with you, they will assist you with analyzing the
properties and determining their strengths and weaknesses, allowing you to
make informed comparisons. A lifestyle analysis
will be performed to determine whether or not the property would suit your
particular needs.
- The agent that represents you
in the transaction will do a market analysis
on the chosen property and will provide you with an offering range for that
particular property. They will then set a negotiating strategy for you to
assist you in acquiring the property at the lowest price and best terms
possible for your situation.
- The buyer's agent will
complete an offer to purchase that is
"buyer friendly" and contains the contingencies and
protective clauses you need
These are just a few of the benefits received from having
your own personal buyer agent when purchasing. Considering that the majority of
buyer agents are paid through the transaction or by the seller's agent, doesn't
it just make good sense that you have the representation you deserve?
Why Should I Be Sure My Buyer Agent Is A
Certified Buyer Representative?
A recent survey completed by the National Association of Realtors shows that
over 40% of the buyers are now represented in the real estate transaction. In
some states, the figure is over 80%. Considering the rapid growth of buyer
agency, it is imperative that a buyer find an agent who has been trained to
professionally represent them in the transaction.
That, specifically, is the reason the certification mark CBRŪ Certified Buyer
Representative was created. Issued in 1993 by the US Patent and Trademark
Office, this mark allows consumers to identify a buyer agent who has been
trained and who possesses the skills necessary to represent purchasers in a
legal, ethical, and non-adversarial fashion.
Those agents who have acquired this designation have demonstrated their
commitment to full client level service to the buyer. They are armed with forms,
checklists, and disclosure documents to perform a level of diligence in the real
estate transaction that is unparalleled in the industry.
When deciding on an agent to represent you, ask about their credentials and
training. Many real estate agents attempt to practice buyer agency without
acquiring the skills necessary to perform professional representation. The CBR
designation assures you that the agent has been trained and will perform to the
level of the competent professional, working in your best interest to meet your
personal needs in your next real estate transaction.
Where Can I Find A CBRŪ In My Area?
When you use a REALTORŪ with a CBRŪ designation, you can be confident that
this individual has learned the professional tricks of the trade from a master
instructor, one who has extensive knowledge of the state laws and is dedicated
to helping real estate professionals enhance their skills.
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